Do you know the term \u201cpresidential marketing\u201d? It\u2019s the kind of activity that the marketing department (or a hired company) does to please the president who pays them. Tragic, isn\u2019t it? The president is the target of his own campaign, and its success is measured by how much the president likes it. We encounter this all the time. This is how marketers and service marketing companies operate in many firms \u2013 instead of determining what value the brand brings to the lives of its customers and striving to improve that quality, they focus on satisfying the whims of a person who may not be knowledgeable about it. Ultimately, it turns out poorly\u2026 but whose fault is it?<\/p>\n
15 years of working with companies has taught us that a strategy that is not named and written down does not exist. Owners barely remember why they created the company, and employees think that the company is about what they do within it. There is a lack of goals, a common denominator, a vision that leads everyone in the same direction, and a mission that can be conveyed to new employees.<\/p>\n
Why do I need this strategy? Do you know the term \u201cpresidential marketing\u201d? It\u2019s the kind of activity that the marketing department (or a hired company) does to please the president who pays them. Tragic, isn\u2019t it? The president is the target of his own campaign, and its success is measured by how much the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-starategy.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-77","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wizualni.pl\/en\/wp-json\/wp\/v2\/pages\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wizualni.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wizualni.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wizualni.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wizualni.pl\/en\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":22,"href":"https:\/\/wizualni.pl\/en\/wp-json\/wp\/v2\/pages\/77\/revisions"}],"predecessor-version":[{"id":1169,"href":"https:\/\/wizualni.pl\/en\/wp-json\/wp\/v2\/pages\/77\/revisions\/1169"}],"wp:attachment":[{"href":"https:\/\/wizualni.pl\/en\/wp-json\/wp\/v2\/media?parent=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}