Psychoterapia Otwarcie

Our branding task was to create an identity for a group of practices bringing together therapists working in psychodynamic and systemic approaches. The brand needed to feel serious, but also safe and intimate. For the owner, therapy rests on an alliance built on safety, openness and the love the therapist offers the patient. Our challenge was that therapists working in these approaches should remain as “transparent” as possible. Beyond the general principles of their work, we couldn’t reveal details of their lives or views. Since we often use psychological tools in our own branding work, we found this project particularly inspiring.