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We discover the personality of companies and create their images. We dress them in names, logos, websites, and visual materials, but before we do that, we talk about business plans. A brand is not just “pretty pictures” but a plan to achieve a goal.
Brand
strategy
Branding
and rebranding
Visual
identity
Websites
Building a brand is a mental process. It’s not just about replacing one set of images with another, but about defining answers to very fundamental questions – Who are we? What value do we bring to the lives of our customers? How do we differ from the competition? Why would someone buy from us, and why do they most often not? These are just some of the questions worth answering (again). We talk to entrepreneurs and ask them questions that often no one has asked them before. We also help find answers that are true, consistent with them, and provide energy for work.
We invite you to workshops, training sessions, but also informal and non-binding consultations – as much as needed, with no obligations.
Branding and Rebranding is the process of building and rebuilding a brand – discovering or remodeling its identity. Sometimes it starts from scratch, when a brand enters the market or has never gone through this process. Sometimes it’s a major change in the company, team, or specialization. Sometimes it’s also a natural consequence of the passage of time and the obsolescence of certain content and assumptions. For young brands, it’s an opportunity to emerge and stand out. For old brands, it’s a space to remind that “we are still here” and that the passage of time is a source of power and experience, not entropy.
We invite you to a conversation about the brand. Establishing its message from scratch or rediscovering it, both in strategy and image.
The logo is the heart of the brand – a sign, symbol, flag, idea, the center around which everything revolves. That’s why it’s so important to do the strategic work before starting to design it. A good logo, besides being consistent with the brand’s assumptions, must also meet many technical challenges it will face sooner or later.
The most important aspect of visual identity is consistency – ensuring that all materials and brand manifestations speak the same message with one voice, like a well-tuned instrument. The effect of consistency builds in us, the recipients, a sense of security and the unconscious belief that the same care will appear in dealing with the brand’s service or product.
The website is like the center of the universe for the brand – a place entirely subject to the brand, where it can most fully express its values and beliefs. It’s a place where the recipient should feel the way we want them to feel in relation to us. In practice, this means that first, we need to define the parameters of this atmosphere, and only then think about how to translate it into the website.
Many entrepreneurs want to have on their website the same things that others have (social proof). This is a mistake. We help them decide what should be on their websites, and then dress it up in designs and content.
We listen to our customers to understand their needs well and find dedicated solutions. Every person and every business is different. Even similar problems often require different methods to be effective. A good briefing is the foundation of the service.