Brand strategy
and image

We discover the personality of companies and create their images. We dress them in names, logos, websites, and visual materials, but before we do that, we talk about business plans. A brand is not just “pretty pictures” but a plan to achieve a goal.

Brand Identity
A brand has a personality, just like a person. Brands think, speak, value, and behave in different ways. How your brand will do this depends on you, but it doesn't have to be identical to you.
Brand Values
A brand that communicates with its audience should know its stance and have a philosophy it adheres to. This philosophy divides its audience into supporters and opponents… and that’s okay.
Brand Mission & Vision
Marce powinno i coś chodzić i powinna dokądś zmierzać. Określenie tego celu, nazwanie go i zakomunikowanie zespołowi jest jedyną szansą na to, by wszyscy w firmie ciągnęli swoje liny w tym samym kierunku.
Kultura organizacyjna
Brands create their rituals and their language. It’s each of those elements where “we do it this way” while other brands may do it differently. Taking care of rituals increases attachment to the brand – both for customers and employees.
Audit
We look at what
has been so far
Consultation
about the goals
we aim to achieve
Strategy
Discovering the brand
true self
Creation
Creative
project work
Implementation
Training
and workshops
Audit
We look at what
has been so far
Consultation
about the goals
we aim to achieve
Strategy
Discovering the brand
true self
Creation
Creative
project work
Implementation
Training
and workshops
Our mission is to increase the awareness of company management   about the role of the brand in communication  and sales
Filip Kuźniarz

Brand
strategy

Filip Kuźniarz

Branding
and rebranding

Filip Kuźniarz

Visual
identity

Filip Kuźniarz

Websites

Form Follows Function

The 3F Marketing is a simple principle, according to which the function of the project is determined first, and then its appearance is assigned. It sounds trivial, but most companies do exactly the opposite. To prepare good, functioning projects, we need to know what they are supposed to serve and what result they should lead to. Conversations about branding are conversations about business and sometimes the only chance to answer many strategic questions for it.

Strategic consultations

Building a brand is a mental process. It’s not just about replacing one set of images with another, but about defining answers to very fundamental questions – Who are we? What value do we bring to the lives of our customers? How do we differ from the competition? Why would someone buy from us, and why do they most often not? These are just some of the questions worth answering (again). We talk to entrepreneurs and ask them questions that often no one has asked them before. We also help find answers that are true, consistent with them, and provide energy for work.

We invite you to workshops, training sessions, but also informal and non-binding consultations – as much as needed, with no obligations.

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Branding & rebranding

Branding and Rebranding is the process of building and rebuilding a brand – discovering or remodeling its identity. Sometimes it starts from scratch, when a brand enters the market or has never gone through this process. Sometimes it’s a major change in the company, team, or specialization. Sometimes it’s also a natural consequence of the passage of time and the obsolescence of certain content and assumptions. For young brands, it’s an opportunity to emerge and stand out. For old brands, it’s a space to remind that “we are still here” and that the passage of time is a source of power and experience, not entropy.

We invite you to a conversation about the brand. Establishing its message from scratch or rediscovering it, both in strategy and image.

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Logo and visual identity

The logo is the heart of the brand – a sign, symbol, flag, idea, the center around which everything revolves. That’s why it’s so important to do the strategic work before starting to design it. A good logo, besides being consistent with the brand’s assumptions, must also meet many technical challenges it will face sooner or later.

The most important aspect of visual identity is consistency – ensuring that all materials and brand manifestations speak the same message with one voice, like a well-tuned instrument. The effect of consistency builds in us, the recipients, a sense of security and the unconscious belief that the same care will appear in dealing with the brand’s service or product.

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Websites

The website is like the center of the universe for the brand – a place entirely subject to the brand, where it can most fully express its values and beliefs. It’s a place where the recipient should feel the way we want them to feel in relation to us. In practice, this means that first, we need to define the parameters of this atmosphere, and only then think about how to translate it into the website.

Many entrepreneurs want to have on their website the same things that others have (social proof). This is a mistake. We help them decide what should be on their websites, and then dress it up in designs and content.

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How can we help you?

We listen to our customers to understand their needs well and find dedicated solutions. Every person and every business is different. Even similar problems often require different methods to be effective. A good briefing is the foundation of the service.