Joanna Mazgaj

In Poland, a notary belongs to what is known as a profession of public trust and, as such, is prohibited from advertising. In theory, it shouldn’t matter to a client which notary they choose. In practice, things are a little different. The services and fees may be similar, but the client experience and the comfort of the premises are not. Providers of intangible services, chosen on the basis of personal trust and ease of dealing with them — notaries, lawyers, doctors and so on — should take particular care over how they present themselves. It’s the one area that isn’t formally prohibited, and a central reason for choosing one practice over another.