Spartan

Spartan AST grew out of its founders’ passion and brings together a whole range of off-road services. Our task was to build the brand from scratch: rebellious, extreme, fascinating… yet aimed at wealthy people whose everyday image is immaculate. We needed to attract particular audiences and understand their needs through the website itself. A question on the homepage, almost like a quiz, directed visitors to the section suited to them, with content matched to their off-road experience. We also designed vehicle graphics and promotional materials to give the company a visible presence at rallies and other events.