Perspektywa dziecka

Our branding task was to create an identity for positive parenting courses and workshops, helping parents see the world through their child’s eyes and communicate with them effectively. Positive discipline doesn’t mean letting a child do anything they want. It means treating them with dignity, as a person in their own right, with whom understanding is possible without violence or coercion. The visual identity was to express those two perspectives: the child’s world and the parent’s world, like two sides of the same coin. They can work together once each is seen and understood.