Navia Hair

We don’t often get to work with a product brand, and our clients never stop surprising us. While branding Navia Hair, we learnt that the hair market — yes, there is one — is dominated by Asian hair, which is thick and dark. Our client specialises exclusively in Slavic hair. Its colour, texture and softness make it a premium product, well suited to colouring. It makes sense, really. But finding the words and images to express those qualities was quite a challenge. Hand drawing proved useful.