SOIT

SOIT, the Association of Incentive Travel Organisers, brings together companies in the same industry with shared interests. Working together lets them negotiate better terms with suppliers, for example on airline tickets. Membership is also a mark of prestige and credibility, distinguishing established, trustworthy businesses from self-taught freelancers and ordinary travel agencies. SOIT came to us with an outdated identity that, instead of lending prestige to its members, spoiled their websites and business cards. We gave it a new lease of life… though it wasn’t simple. Associations tend to have a lot of people with a say, and those people rarely agree 😉