Karczma Zbójnicka

Karczma Zbójnicka is… an inn. But its owners wanted the branding to give traditional content a contemporary form. That idea runs through both the interior, where Podhale motifs decorate a modern space, and the visual identity. The house speciality, stews cooked in small cauldrons from the Babia Góra region, appears in the logo in a deliberately minimal form. We looked for a balance between traditional ornament and the simplicity of a vector mark.