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The website is the brand’s stronghold – the only place on the internet where the brand can fully be itself, without adapting to someone else’s requirements, arrangements, and regulations. Therefore, the website is both the main carrier and the emanation of the brand, and new clients will judge us as a company based on it.

Why do you need a website?

Before we start planning or building a website, we need to ask ourselves why we need a website at all. This question may sound absurd, but it often reveals an embarrassing truth – many people build a website for reasons such as:
– “Because apparently, you have to have one”
– “Because the competition has one”
– “Because clients asked for it”

These motivations will not lead us to any meaningful goal, and certainly won’t help in building the brand’s image.

Who and why should visit your website?

1. Business Card Website This is a simple, often static website designed to communicate to visitors that your company exists, the industry it operates in, and provide basic information such as phone number, email, or address. Visits to this site are short and only serve to obtain one piece of information.

2.Image Website This site is meant to show your company in the best light, talk about your products or services, and confirm your credibility. Image websites are valuable brand carriers because they have a real impact on customers’ trust in your company. They often serve as a credibility confirmation in the eyes of customers who learned about the company’s existence from another source.

3.Sales Website The role of this site is sales, which either takes place directly on the site (e-commerce) or through another channel based on the information from the site (catalog site). The site’s role is to sell here and now, and the visitor comes to it to buy something. When building a sales website, you need to think about optimization and promotion from the very beginning – building sections that will support SEO and installing analytical modules. This generates a lot of constraints for brand presentation and communication… but that’s not the point.


 

Stages of working on a website

Briefing

Probably the most important element of building a website. The marketer should fully understand your business goals before starting to design anything. The role of the specialist is to provide substantive support, present options, and help you choose between them. You have the right not to know about this, yet you still expect a professional service, right? When ordering a service, you expect someone to listen to you and guide you a bit, not to make you decide everything and then hold you responsible for those decisions.

We talk, we listen, we propose. We often debunk myths. We warn you if you want to make risky decisions. At this stage, a computer is not needed. All it takes is some time, focused attention, sheets of paper, and a pen.

Wireframing

Once we know what we expect from the website, it’s time to plan its layout and navigation. This stage resembles the so-called “functional stage” in property design. Just as in a house where you determine the layout and functions of rooms, so in a website you decide on its structure. At this phase, we use grey rectangles and placeholder text so that aesthetics and word choice do not distract us.

At the mockup stage, we can decide on the site’s structure, the functions of sections and subpages, and navigation between them. Changes in the mockup are quick and easy, and we never limit them. We want to test different possibilities and make decisions that will allow us not to go back at the stylistic stage.

Creative design

After the functional mockup is approved, the stylistic stage begins – the most enjoyable for most clients. In this phase, we give the website its appearance and dress it in the (previously prepared) brand identity. We create main slogans, select photographs, design pictograms, and put it all together. The brand starts to look and communicate what we have planned for it.

Although the project looks good, it is still just a project – a static collection of images and content that does not work, does not change responsively, does not animate, and does not react to the cursor in any way.

Programming and publication

When the stylistic stage is completed and the final version of the website is chosen, it’s time for its technical implementation. At this stage, programmers code the project and implement all the mechanisms needed for the website to function correctly. Once coded, the website displays correctly on various devices (responsiveness) and actively reacts to user behavior.

At this stage, the administrative panel is also built, allowing for independent content management – entering texts, adding photos, filling in missing information. Once the website is fully populated with content, we transfer it from the working server to the client’s target server.

The most common mistakes when building a website

1.Lack of a concept Not understanding why you are making a website at all and what function it is supposed to serve for the audience.

2.Planning the website the same way as the competition: A website is an opportunity to differentiate from the competition, not to become similar to it.

3.Underestimating planning (and wireframing): Graphics can distract from the function. It’s better to start without them and thoroughly consider the layout, order, and placement of content.

4.Overloading with content: If the client learns everything from the website, there is no reason to call or write to you. You need to find the balance between saying enough to spark interest but leaving enough unsaid so they have a reason to contact you.

5.Talking too much about yourself: Clients are not interested in your company’s history. They want to know as quickly as possible what you can do for them.

6.Talking too much and using complicated language: The client doesn’t know your industry and doesn’t want to read about technical details. They seek you out so you know these things for them.

7.Clichéd phrases: What exactly does “high quality” mean? If it’s not clear, there’s no point in writing about it.

8.Unrealistic plans: Are you sure you’ll really write a blog post once a week? Maybe it’s better to admit from the start that you won’t, rather than be embarrassed by an empty blog later.

9.Underestimating the role of good photos or videos: Consumers judge the website as a whole, without distinguishing what exactly they like. Nice photos lead to a better impression of your brand.

10. Neglected technicalities: Poorly coded site, lack of SSL certificate (site displays as unsafe), lack of updates to content and backend.

How can we help you?

We listen to our customers to understand their needs well and find dedicated solutions. Every person and every business is different. Even similar problems often require different methods to be effective. A good briefing is the foundation of the service.